Leak Alert – Is this the new iPad Air 3?

Leak Alert – Is this the new iPad Air 3?

Is This the iPad Air 3?

With Apple’s upcoming event expected to be held next month, the pre-launch rumour mill has shifted into overdrive. The clearest leak so far, published by Engadget, is of the iPad Air 3 which appears to integrate many of the design features that were introduced with iPad Pro.

ipad air 3

Expected features:

  • Quad speaker
  • Smart Keyboard connector
  • Apple Pencil compatibility
  • Camera flash

ipad air 3 inside

And if the schematic leak proves correct, all of the above features will come with a tiny increase in thickness compared to the Air 2 of just 0.05mm.

4 Ways To Introduce A Mobile Strategy Into Your Business

4 Ways To Introduce A Mobile Strategy Into Your Business

A marketer’s greatest tool is engagement that is direct, insightful and relevant. By combining real and virtual worlds, mobile technology is able to bring them closer to reality. Let’s explore a few reasons why adding mobility into your marketing strategies will benefit your business and get the most for your money.

A survey conducted by Salesforce found that 46% of marketers use a form of mobile marketing, which includes SMS, MMS, apps and location-based services – dramatically increasing from 2014, with only 23% using mobile marketing. Forrester’s advice is to take advantage of “mobile moments” and “when someone pulls out a mobile device get what they want in their immediate context.”

If you succeed at providing the right engagement, you’re bound to achieve sales and customer loyalty. Alternatively, if you fail your competitor will gain the opportunity. Succeeding at mobility isn’t always about boosting your marketing tools, but also getting your entire business to familiarise itself with the influence of mobile within our everyday lives.

A recent ABS study showed that half of Australians are connected with mobile wireless. In the report Mobile Is Not A Channel, Forrester concluded that communicated with customers at every step of their journey was vital. A great example is targeting consumers geographically – using location, time of day and purchase history. A sleep monitoring app is another useful example, where the apps recommends meditative therapies to consumers, in order to gain a great night sleep. Mobile devices give you a better chance to fittingly interact with people, on a daily basis.

Additionally, developing technologies are moving mobile moments away from handheld devices. And, introducing smartwatches, headphones, lighting and an extended list of other devices that have recently joined the mobile ecosystem. Giving customers unlimited options for decision-making and purchases.

Four Ways You Can Introduce Mobile Strategy:

Want to know how to effectively map a customer’s journey, which fits into your brand and reaches the customer’s location, via. their mobiles? These are the four simple steps you need to follow:

  1. Grow a Mobile List
    Use existing channels such as email, social and the web to initiate mobile interaction between your brand and your loyal customers. Motivate customers to interact by creating campaigns. Harris Farm Markets used the text “Mobile Connect” for their loyalty campaign, which gave their subscribers free recipes and shopping lists.
  2. Know Your Mobile Subscribers Well
    App-based preference centre helps you store your subscriber’s demographic information such as postcodes, and alert preferences. However, being absolutely transparent about why you’re collecting this data is necessary. Collecting a unique characteristic which pinpoints the customer from multiple channels is vital.
  3. Find Your Customers in the Mobile Moment
    Using cross-channel data provides you with the ability to give on the go customers information they seek, and when they would like it. The most powerful utensil you have is giving customers the opportunity to use something on their mobile, that they have never been able to use previously – like signing up to an additional add on service. The mobile service provider amaysim helps customers coordinate between mobile plans with simply sending a text.
  4. Create a Personalised Customer Journey
    Personalisation is the next step, once you’ve demonstrated your value to customers. Always take into consideration that are phones are very personal. When marketing to customers on their personal devices, personalising your interaction is essential. AMP used SMS to lengthen their multichannel customer engagement model – by including a “yes” or “no” reply to gain a personalised relationship. 70% of marketers believes that mobile marketing is essential for their products and services. Mobile marketing is an innovative way for businesses to communicate.

Simple Ergonomics – How To Be More Productive

Simple Ergonomics – How To Be More Productive

A recent study has found that individuals who work in an office, spend up to 55% of their day sitting. From all the individuals surveyed up to 60% admitted to not even leaving their desks during their lunch break. These individuals alarmingly remain seated at their desks all day long.

These frightening statistics emphasise just how important it is to have a healthy work balance. This article will highlight three ways you can create an ergonomic desk, minimising the harsh effects on your body from sitting.

First let’s discuss the harsh effects of sitting too much.

Side Effects of Prolonged Sitting

Prolonged sitting can have serious consequences on your body. Here’s a list of side
effects from sitting too much at work, which aren’t ergonomic at all:

  • Recurring strain injury is common amongst athletes however it is often found in
    offices globally. This injury is caused by repetitive movements and your body
    being put into awkward postures.
  • Musculoskeletal disorders vary in Bursitis, Carpal Tunnel Syndrome, upper
    body strains and tendon injuries.
  • Lower back issues ​can cause discomfort in the lower back or in the lumbar
    region.

Now, three ways you can organise your desk to be ergonomic and to stay clear of any of the difficulties mentioned above.

Chair

Your chair plays a significant role in the ergonomics of your work space. Posture is one of the main sources of injury. Here’s some advice on how to use your chair:

  • Your hips should always remain as far back into your chair.
  • The height of your seat should be at a measure that allows your feet to sit flat on
    the floor and your knees lower or level to your hips.
  • Alter your reclining feature to about 100°.
  • Incorporate cushions or small pillows to aid your upper and lower back.
  • Utilise you armrests to maintain relaxation in your shoulders.
  • Avoid chicken wings and maintain your arms vertically.

Even though you have mastered the ergonomical way of sitting in your chair you should still alter your posture regularly. It’s not so healthy to sit in one potion for too long, it’s usually how strains come on.

Computer and Phone

It’s important to note that you stare at your computer monitor for most of the day. It’s necessary to position your screen ergonomically. Some useful positions for your computer screen:

  • Your monitor’s top should be at eye level or roughly 15° below.
  • By distancing your monitor about 50­100 cm away from your head it decreases
    eye strain.
  • Obtain necessary glasses to stare at a computer screen.
  • Keep your keyboard centre with your monitor.
  • Sit roughly arm’s length from the screen.
  • Place your phone in a spot that will stop you from twisting.
  • Place any papers that need reading between your computer and keyboard which
    will reduce any twisting.
  • Don’t use your shoulder to hold up your phone, instead use a headset or on
    speaker.

Keyboard

Your computer keyboard is a crucial factor in inducing office injuries. Always consider your keyboard and hand position in the ergonomics of your desk.

Remember your keyboard should remain centre with your monitor, and together should in the middle of your desk. Search for an ergonomic keyboard to help you maintain a natural position for your wrists.

Most keyboards come with a tab at back that helps you lift it to an angle. If your wrists remain in a neutral position then incorporate the angle into your desk. If otherwise, the angle does not suite you, then try to pose your arms at a 90° anlge. Finally, place the mouse close to keyboard this will assist you with the back and forth transition.

Conclusion

Once your desk is organised ergonomically, it becomes personalised to support your body and only yours. Your setup will keep you from musculoskeletal injuries, eliminating physical and mental stress often created at your desk.

As much as all these tips assist with your desk setup it’s also vital to note that your
physical activity should still be incorporated. Use your breaks to move your body.
WebMD has suggested taking 3­5 minute breaks within every 20­40 minutes to
decrease injury. Standing up, stretching and focusing on a non electronic device is also essential, to lower any muscle tension or eyestrain.

Future Of Aged Care Technology

Future Of Aged Care Technology

People are constantly getting older. The generation, baby boomers are now at the
stage of exploring how to manage their age, as their mental and physical abilities begin to decline. This demographic has caused the public a ‘shock wave’ as baby boomers make up most of our population. The growth of the 65+ population, in Australia is from 3.1 to 5.7M (2031 projection).

The Government, commercial and not for profit aged car providers are now having to look into the future of aged care.

Efficiency is the main feature aged care will need in the future, for it to be affordable. With the use of technology, there are three common challenges that will need a lot of thought for age care to become sustainable.

  1. Carers today don’t use mobile technology to store client’s information. Some
    organisations haven’t invigorated their business system for over 10 years. The 90s
    and early 00s were consumed by desktop computers with unyielding processes which made it hard for updated client information, and respond to analytical feedback. How could carers update client information in notes are missing and gone? As Government funding has changed to ‘consumer directed care’ it leaves businesses even more vulnerable to loosing their business.
  2. Staff work schedules are still processed manually which makes it inflexible for staff. Homecare is growing to become one of the most popular service for aged care businesses. Aged care providers aren’t equipped to manage the extended services they need to – with no fixed reports or service agendas their systems remain outdated. It makes it very difficult for carers and head office to be receptive, and invoice clients on time. Consumer directed care doesn’t allow fixed staff hours, making it difficult to operate effectively due to understaffing.
  3. Aged care businesses rely on assets. Therefore, it is problematic that asset
    management is laid out on spreadsheets. Residential and retirement facilities have extended plans for the future, but by adapting a manual or spreadsheet system it slows down their processes and progress.

HealthStrong a NSW service provider is great example of successfully using technology to create progression and efficiency.

Emails – How Not To Send Sales Follow Up Emails

Emails – How Not To Send Sales Follow Up Emails

We sell subscription software services at Go Reception, and a lot of this is done online. Here are some tips we have learned over the last few years when replying to our customers.

You’re working late, it’s already dark and the only visible light in the room is coming from your computer screen. You hear a ‘ding’ noise and realise it’s an email notification. You’re slowly moving the mouse towards the email, when a voice in your head yells “Don’t do it!” Your fingers tell you otherwise and you click open the email. Your eyes burn! It’s a sales follow up email!

A bit dramatic however these turn of events often happen in the B2B world. It’s quite the norm to send out follow up emails after a sales pitch or to reach out to someone. The big issue with those emails is that they too often scare potential clients away.

Want to know how you and your sales team could draw in more customers? Here are a few examples of how not to send sales follow up emails.

Terrifying Subject Line

Don’t be fooled by the misconceptions around follow up emails. One being, that after an interaction with a potential customer, they’ll be anticipating your email and will open it. Emails constantly get lost in inboxes, amongst the hundreds of other emails collected daily. As a software salesperson it’s important to catch the receiver’s attention with a unique subject line. The uninspiring email below showcases just how easily an email could get lost in an inbox – using a non­-descriptive subject line:

email5

Even though the content within the email is a regular pitch, the subject line remains significantly dull. If that email sat in your inbox, would you immediately understand the context, without clicking on the email? Would you then go on to open the email? I didn’t think so. The only way that email would be opened if there happened to be a spring clean, in an attempt to get that inbox down to zero.

“Call tracking for mobile” gives absolutely no indication to why the follow up email had been sent. There’s no reference to a previous conversation or that of the organisation until much further down in the body of the email. The email was sent with the intention that the receiver will remain patient and let the email do all the work. Little did they know that no one would ever move past the subject line.

The golden rule for compiling a follow up email is to write as if it were the first time the receiver is hearing from you. Personalisation invites the reader into your email – using first names, and mentioning the receiver’s company. Include references to the last time you had spoken to them, just to refresh the receiver’s memory.

Horrid Incorrect Data

With software and big data, it’s virtually impossible to put the wrong information into your emails. It’s effortless to upload lists to email marketing software or to an automation software system. It’s vital to have all the correct data.

Nothing gets more eye rolls than reading an email that begins with “Hi First_Name.” More terrifying is sending out no data, and inaccurate data. The email below shows just how damaging it could be:

email4

Do you notice anything fishy about the sentence, in the first bullet point? Where a phone number was entered, the name of the receiver’s organisation should have been mentioned. Yes, the email got personalisation correct however the lack of attention to detail fails to impress. Instead of the email receiving sales, it rather stands as a complete joke as the database had got it so wrong.

The next email isn’t so much about the execution of data but more so highlights the importance of updating and cleaning your database. The two shortened emails are a follow up, from attending a conference:

email3

If you look closely both versions were sent at the same time, but to two different email addresses. This reveals that there are multiple editions of the same data within the sender’s system, but have been sent through to two seperate email addresses. No one would like to be sent the exact same email twice, seconds apart.

It’s difficult to update and keep databases clean however it is manageable. Set up notifications to tell you when your system is off. Learn from these two examples – have the correct first name, and place phone numbers in the right place.

A great to tool to organise and update data is a database management software, they will assist you with tracking your data and removing any duplicates. Though tedious, a manual audit could also do the trick, if you can get through it all.

Awful Email Copy

Nothing is more horrible than a poorly written email. In comparison to phone calls, emails give senders the opportunity to carefully structure and persuade potential customers to buy you software product, or at least inform them of how to. It’s a surprise that there are still poorly written follow up emails.

The examples below underline just how important it is for first follow up pitch emails to be close to perfect.

email2

Analysing the formating alone, an array of concerning mistakes come up. Spacing and capitalisation is completely off. It almost seems as if the personalisation has gone wrong. A case of copy and paste. It looks poorly on the company’s skills.

The reference to “the email below” has absolutely no purpose when there is no email below to see. It’s a great attempt at referencing a previous conversation but it’s hard for the receiver to recall the interaction without the original email. The sender hasn’t mentioned his company nor the product for his follow up email. The email remains completely elusive without any correct references.

Warning: This next email is a nightmare.

 email1

There are spelling errors and incorrect data. The article mentioned has an apparent spelling mistake, found in both the content and subject line. “10 Questions to as Prospective Vendors” should be corrected to “10 Questions to A sk Prospective Vendors”. The missing ‘A’ has caused an awful experience for the receiver, leaving them completely confused.

The next error isn’t quite noticeable as it’s a reference to her data. The email was sent out based on the knowledge that Caroline is the author of the misspelt article, “10 Questions to as Prospective Vendors” which in fact is false. The article had been written by Caroline’s colleague which is stated at the top of the article. If Amber had thoroughly checked the author, the incorrect data would have been avoided. The email not only misspells the title but the sender didn’t even read the article. What a mess!

Emails as such will only scare away any prospective customers from your business. If you can’t get simple emails right, then how will you prove that your products are error free? Maybe a bit of an extreme analysis however it can be one of the main factors to why you’re failing to bring in more sales.

If personalisation isn’t something your company has time for, then triple checking correct spelling, formatting and data will do you wonders. It’s a simple approach but a necessary one if you’d like to be taken seriously. Ask your colleagues to proof read it or send it to a friend, before you hit ‘send’.

A Happy Ending

You can avoid sending terrifying sales follow up emails. To fight back against awful emails (like the examples mentioned above), you will need to familiarise yourself with the basics of copywriting. Providing your potential customers with a detailed process of how to purchase your product will speed up processes.

Don’t let the above examples elude you from sending out personalised follow up emails. Marketers (43%) have found that personalised emails often form into conversations with the receiver. A personalised pitch could make the receiver more likely to respond to your email, over the 100s of other emails lurking in their inbox.

However, proofreading should always remain as your first priority! Otherwise your email may just end up being the receiver’s joke of the day. You just can’t justify typos or incorrect data, especially when personal information has never been so easy to obtain online. Use the internet as your tool to impress prospectors – tell them about how your software can help them.

Front Desk Checklist – Optimise Your Reception Area

Front Desk Checklist – Optimise Your Reception Area

Unless your business operates online only, run by a single person or happen to be a top secret government office, you’re going to have visitors. Whether they’re customers, clients, investors, job candidates, suppliers, salespeople or a representative from HM Revenue Customs, they will have to walk through your work space.

The first thing guests will see, will be your reception area. Your space could have a palatial atrium, simple hallway, or a red carpet; whatever it may be, visitors will always have first impressions of your business; based on what they first encountered.

In terms of ‘visitor management systems’, it is essential to fashion a great first impression from visitors.

RECEPTION CHECKLIST

DESIGN

The interior design (furniture, layout, colours) should always coincide with your business’s ethics – focus on creating harmony. For example, if your business is based around traditional values, then your reception area shouldn’t resemble the interior of a museum or a playground.

SEATING

Unless your business can assure visitors that there will be no waiting, then it’s probably a wise choice to find a place for them to sit comfortably – it shows that you’re thoughtful. Providing books, magazines or tools for entertainment would also enhance visitor’s impression of the office. Remember tacky magazines resemble doctor’s waiting rooms, so think of new and creative ways to entertain. Also, importantly remember to provide enough seats for your visitors.

WAY FINDING & SIGNS

A clearly written and visible sign post of your business’s name couldn’t be more necessary. Visitors will need to know whether they are at the right place or not. There is nothing worse than the feeling that you aren’t. Always make sure your guests know the layout of your space – where the toilets, offices, board rooms are. From a safety aspect have signs in place for fire evacuation procedures, with exits clearly marked. If by any chance your office will need to evacuate, your visitor will know exactly what to do.

ACCESSIBILITY

Don’t forget to consider “easy access” in the layout of the office. You have a legal responsibly to welcome everyone into your space and by creating an “easy access” you’re allowing individuals with disabilities to enter also. Always keep in mind visitors in wheelchairs, it’s usually these disadvantaged individuals that can’t access most buildings.

WI­FI

Wi­Fi is essential, everyone is ‘connected’, almost all of the time. Providing visitors with a password for the Wi­Fi could be a wonderfully thoughtful tool to keep them entertained – giving them the opportunity to flick through emails. HEALTH &

SAFETY

It’s always a great idea to think of ways to check visitor in. Health & Safety regulations require you to keep a log of the visitors coming through that day – in case of a fire. The log will give you the ability to know who has come into the building. You could collect information through a visitors book or maybe even through a visitor management system. If you choose to use a visitors book, remember to figure out a system to protect the visitor’s information.

CLEANLINESS

Regardless if the space is old or new, it should always remain clean and the fresh. No One wants to walk in, and sit in a grimy place. It’s important to keep the floor swept or vacuumed, the surfaces dust free and rubbish emptied regularly.

HUMAN TOUCH

If your reception area is staffed, then it’s worthwhile letting your receptionist know what sort of greeting various visitors will require – “enthusiastic yet professional” is a great one to go by. To conclude, however you decide to personalise your reception area, it’s always important to remember that it must be welcoming, secure, professional and practical.

Music and Productivity – Let them rock!

Music and Productivity – Let them rock!

Music undoubtedly is a universal form of creativity. But, can music also act as a tool to help us be more creative? Over the years, music has become apart of the atmosphere at most contemporary workplaces.

Sean Rose’s tweet explores the notion of music decorating time, just as art enhances space visually;

“Music possesses a strange temporal permanence; there’s nothing quite like the time travel experience of a song you haven’t heard in awhile.”

Most of us spend majority of our time at work, staring at computers. Music has evolved with us, creeping into our day ­to­day responsibilities. Music eliminates that open boring space of time at work; especially when starting at screens for hours. Research has helped us better understand music and how it can enhance our productivity.

Music and Repetitive Tasks

Music’s positive effects vary in how immersive the job is and how much creativity is required for the task. Research has proved that music is helpful when a task is repetitive and clearly defined.

“A series of experiments has investigated the relationship between the playing of background music during the performance of repetitive work and efficiency in
performing such a task. The results give strong support to the contention that
economic benefits can accrue from the use of music in industry.”

Factory workers have found it efficient to listen to music, whilst working – increasing their level of happiness.

Contemporary studies have also found that it isn’t just any genre music that improves attitudes, but in fact it’s our favourite songs which boost our productivity.

Music without harmony was found to have a negative impact on productivity. Music in major mode has far better outcomes: “Subjects hearing BGM (background music) achieved greater productivity when BGM was in the major major mode.”

Music as Escapism in a Noisy Workplace

A noisy workplace may cause more harm than good, when it comes to personal
productivity. Headphones might be a great idea, despite what some companies think.

“Dr. Lesiuk’s research focuses on how music affects workplace performance. In
one study involving information technology specialists, she found that those who listened to music completed their tasks more quickly and came up with better
ideas than those who didn’t, because the music improved their mood.”

Enhancing mood is a great tool for productivity. Open spaces do incite community and collaboration however working with noise isn’t everyone’s cup of tea – especially when intense concentration is needed. Physical escapism, (to a private room) isn’t always possible and a pair of headphones is a great solution – taking you away mentally.

Ambient Noise and Creativity

Individuals who listen to music during their creative practice, find music as a useful to construct an atmosphere to amplify concentration. Researches have found that moderate noise can enhance creative flow within the brain, and loud noises can cause the mind to block. Roaring basses or shrieking synths
causing negative effects.

A study completed this year has found that white noise; using “natural” ambience can increase levels of concentration – sounds such as waves, rain, and birds. Encouraging people that listening to soft background noises can be highly beneficial.

Lyrics Can Distract

Studies have shown that lyrics within music can be harmful; especially when you’re trying to focus on an intense task. However, lyrics can be beneficial for physical activity and for tasks that need very little brain power.

“Intelligible” chatter, that’s overheard and can be understood is commonly what causes a disruptive environment. The mind unconsciously tries to concentrate on various activity going on – speech is often one of the most distracting. One study found that 48% of individuals within the workplace found intelligible talking the most disturbing.

Language related tasks, (such as writing) are one the most difficult to coordinate when conversations are being had around you. Lyrics therefore minimise your productivity.

Lyrics in the background during tasks which do not operate around “verbal architecture” have been found to help. Also, individuals such as software developers have found that lyrics have benefited their efficiency.

Familiarity and Concentration

If your task requires deep concentration, familiar music is the way to go. When listening to new music your brain unconsciously pays more attention; trying to figure out what comes next. Less energy and focus is needed when you listen to an old tune. Therefore, listening to new music during a heavy thinking task should be avoided – you’ll get more done this way.

What Works for Immersive Projects?

As suggested above, “playing music you like” works best to power joy; many don’t just listen to one genre of music but a range. It has been argued that various genres of music can enhance better outcomes for completing brain heavy tasks. Here are some examples.

Classical Music (Baroque)

WHY IT WORKS

Lyrics are often nowhere to be found in classical music, therefore the music focuses heavily on the melody and harmony. A study has found that music created in the Baroque period dramatically supports productivity. Classical music as a genre has many different sub­-genres within, which could sometimes be theatrical. theatrical music has been found to not be so helpful. Toccata & Fugue in D minor may not be the greatest decision, whereas the subtleness of Für Elise would be more than ideal.

WHERE TO LISTEN

EXAMPLES

These two delights are wonderful for concentrating:

Electronic Music

WHY IT WORKS

Electronic music’s ambience is repetitive and played so often as background music at cafes, restaurants and bars; making electronic music inconspicuous. Unlike symphonic tunes, electronic music has very few ups and downs – using very little “soundscapes”, which accentuates melodies within the music. The simplicity of electronic music can help you focus, as repetitive sounds aren’t so disturbing.

WHERE TO LISTEN

EXAMPLES

These two are perfect examples of the repetitive ambience:

Video Game Music

WHY IT WORKS

Video game composer’s job is based around that very notion that music should only elevate the listener’s experience, in a way that doesn’t divert the player’s focus. Reddit had listed the most suggested “music that helps with concentration” as the SimCity soundtrack. The music created by Maxis is gentle; maintaining all attention on running your city.

WHERE TO LISTEN

EXAMPLE

Two examples from Skyrim and SimCity 5:

Everything Else

Anything, everything that is subdued and doesn’t distract you from work, should be onyour playlist. If you’re one of the few that can listen to lyrics whilst working, then go for it.mJazz, hip­hop, indie rock, blues are all suitable just as long as they are “ambient”.

WHERE TO LISTEN

EXAMPLES

Oldies are wonderful for work, just as long as they have a softer tone:

No Music

If none of the above suit your taste or work process, and you can’t work in total silence try these tools:

SimplyNoise – Plays low pitch white noises in the background. It can be highly
beneficial especially if there is overwhelmingly loud noises around you (such as
construction work).

RainyMood – Try working by imagining that it’s drizzling outside (even when it’s
30°C) and the sun is shining. This plays a loop of a mild storm, turn on a fireplace
video and get cozy.

The environment which you choose to immerse yourself in affects you directly. Deciding the right music to play whilst working, is a bigger deal than most think. Experiment and find the right harmony to support your workflow.