A marketer’s greatest tool is engagement that is direct, insightful and relevant. By combining real and virtual worlds, mobile technology is able to bring them closer to reality. Let’s explore a few reasons why adding mobility into your marketing strategies will benefit your business and get the most for your money.
A survey conducted by Salesforce found that 46% of marketers use a form of mobile marketing, which includes SMS, MMS, apps and location-based services – dramatically increasing from 2014, with only 23% using mobile marketing. Forrester’s advice is to take advantage of “mobile moments” and “when someone pulls out a mobile device get what they want in their immediate context.”
If you succeed at providing the right engagement, you’re bound to achieve sales and customer loyalty. Alternatively, if you fail your competitor will gain the opportunity. Succeeding at mobility isn’t always about boosting your marketing tools, but also getting your entire business to familiarise itself with the influence of mobile within our everyday lives.
A recent ABS study showed that half of Australians are connected with mobile wireless. In the report Mobile Is Not A Channel, Forrester concluded that communicated with customers at every step of their journey was vital. A great example is targeting consumers geographically – using location, time of day and purchase history. A sleep monitoring app is another useful example, where the apps recommends meditative therapies to consumers, in order to gain a great night sleep. Mobile devices give you a better chance to fittingly interact with people, on a daily basis.
Additionally, developing technologies are moving mobile moments away from handheld devices. And, introducing smartwatches, headphones, lighting and an extended list of other devices that have recently joined the mobile ecosystem. Giving customers unlimited options for decision-making and purchases.
Four Ways You Can Introduce Mobile Strategy:
Want to know how to effectively map a customer’s journey, which fits into your brand and reaches the customer’s location, via. their mobiles? These are the four simple steps you need to follow:
- Grow a Mobile List
Use existing channels such as email, social and the web to initiate mobile interaction between your brand and your loyal customers. Motivate customers to interact by creating campaigns. Harris Farm Markets used the text “Mobile Connect” for their loyalty campaign, which gave their subscribers free recipes and shopping lists.
- Know Your Mobile Subscribers Well
App-based preference centre helps you store your subscriber’s demographic information such as postcodes, and alert preferences. However, being absolutely transparent about why you’re collecting this data is necessary. Collecting a unique characteristic which pinpoints the customer from multiple channels is vital.
- Find Your Customers in the Mobile Moment
Using cross-channel data provides you with the ability to give on the go customers information they seek, and when they would like it. The most powerful utensil you have is giving customers the opportunity to use something on their mobile, that they have never been able to use previously – like signing up to an additional add on service. The mobile service provider amaysim helps customers coordinate between mobile plans with simply sending a text.
- Create a Personalised Customer Journey
Personalisation is the next step, once you’ve demonstrated your value to customers. Always take into consideration that are phones are very personal. When marketing to customers on their personal devices, personalising your interaction is essential. AMP used SMS to lengthen their multichannel customer engagement model – by including a “yes” or “no” reply to gain a personalised relationship. 70% of marketers believes that mobile marketing is essential for their products and services. Mobile marketing is an innovative way for businesses to communicate.